The Gorgias took all of my
concentration because I had yet to ask myself the question; are there different
types of rhetoric? And if so, how does one categorize them? I had not before
thought that there is a rhetoric that uses the basis of belief and another that
uses knowledge. Presented in the reading was the thought that the “persuader
and persuaded come to resemble one another” (Bizzell, Hertzberg 84). My take on
that was that since there is a type of rhetoric that persuades by focusing on
belief, eventually the persuader is going to believe what they are trying to
persuade. They may get so caught up in their own game of persuasion they forget
the non-convoluted point they are going after.
On the
other hand there is this idea of the ‘true rhetor’ who strips the human back to
bare essence. Socrates thought something interesting. That an individual should
take a look at what makes a human tick in order to fully adapt his method of
rhetoric to that person.
The emphasis on the human base is truly
fascinating and led me to think about what a human base is and if knowledge or
belief is part of. I think that knowledge is the only base in this situation.
We are naturally curious creatures who constantly strive for competition and to
seek knowledge. Intrigue is an instinct that drives all humans to progress and
to lure knowledge out of the world. Based on the facts we perceive as true we
formulate and contour our own belief system that in which we use as moral guidelines
to make decisions.
So, in relation to this reading I
would have to think that Socrates had the better point. It is easy to persuade
someone by telling them things they want to hear based on their belief system,
but when we look past that and appeal to their thirst for knowledge, that is
when true believers form. If you add to the knowledge they have, then they will
change their opinions accordingly.
There
are some commercials that appeal to the viewer by shoving facts in large font
into their faces but the ones that I pay attention to in particular are the
ones that show compared facts. When they place a statistic from their product
next to another one it allows my brain to understand that there is a discrepancy.
The commercial is appealing to my knowledge of the product directly. I am more
likely to change my belief surrounding the product if I am presented with an
alternative, whether it is good or bad I base my ideas off of what the
information is telling me.
Overall,
I think that this reading has allowed me to think a little more about how
rhetoric really appeals to the person and how different people view it in
different ways. To some there is a thought that there is a right way of
approaching rhetoric and to others it all falls into a similar category.
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